EDL stands for
EveryDay Low

Our EDL program is Ben Franklin Crafts & Frames commitment to you, and it's nothing new.  We've offered EDL pricing for years, but now we've got a new look!

The items in the EDL program are great values that you can count on every time you visit one of our stores.  They're the items that every crafter uses, items that you cannot do without. 

EDL stands for savings,
today and every day!